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周成建 美特斯邦威服饰股份有限公司董事长兼总经理

作者: 时间:13-04-17 | 来自:中国企业家俱乐部

  周成建

  美特斯邦威服饰股份有限公司董事长兼总经理

  浙江大学EMBA学历。周成建目前担任上海市浙江商会会长,中国服装行业协会副会长。

  周成建先生1983年开始涉足服装行业,其1995年创立的“Meters/bonwe”品牌,已成为中国休闲服市场的领导品牌之一。2008年,美特斯•邦威公司在深圳证券交易所成功上市。 公司还自建集网络购物、时尚资讯等多板块于一体的时尚平台“邦购网”。2012年,美特斯•邦威实现全国零售总额近150亿元。

  目前,周成建对公司采用“生产外包、直营销售与特许加盟相结合”的经营模式,成功缔造了中国服装界“虚拟经营的奇迹”,完成从“有工厂无品牌”到“无工厂有品牌”的路程。

  ZHOU Chengjian

  Chairman, Metersbonwe Fashion & Accessories Co., Ltd.

  Mr. Zhou set foot in the garment industry in 1983. Today, his brand Meters/bonwe – established in 1995 – has become one of the leading casual wear brands in China.

  Meters/bonwe was successfully listed on the Shenzhen Stock Exchange in August 2008. Meters/bonwe owns other casual brands, including ME&CITY KIDS, CH’IN and AMPM and is the parent company for banggo.com, an integrated platform for online shopping, fashion news and community. In 2012, the total volume of retail sales for Meters/bonwe was close to RMB 15 billion.

  Since establishing Meters/bonwe, through the pattern of production outsourcing and the combination of direct sales and franchising, Mr. Zhou has created the ‘virtual management miracle’ in China’s garment industry. His company has realized the transition from ‘a factory without brand’ into ‘a brand without factory’.

  Mr. Zhou currently serves as Chairman of Zhejiang Chamber of Commerce in Shanghai, and Vice Chairman of China National Garment Association. He received his EMBA degree from Zhejiang University.

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