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Zhu Xinli

Source: China Entrepreneur Club | Date: 16-05-26  

Chairman, China Huiyuan Juice Group Limited


Zhu Xinli founded China Huiyuan Juice Group in 1992, with core operations in fruit juice production and fruit beverage production. Huiyuan has grown to become China’s leading juice company.

China Huiyuan Juice Group

Over the past 23 years, Huiyuan has established significant fruit production and juicing operations. Huiyuan agribusiness has encouraged the growth of China’s agricultural production, and become the top juice brand in China with an array of pure juice and high juice content drinks. As the Chinese market leader in juice products, Huiyuan has also grown product exports to over thirty countries across the globe.


Zhu Xinli has been recognized in China as a “National Model Worker”, has won several prestigious awards in the China’s juiceindustry, and was formerly Vice-chairman of the China Beverage Industry Association. Zhu was also former Vice-Chairman of China's Enterprise Directors Association and a visiting professor at the Chinese Academy of Agricultural Sciences.

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