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Niu Gensheng

Source: China Entrepreneur Club | Date: 16-05-26  
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Founder, Mengniu Dairy Group

Founded and Honorary President, Lao Niu Foundation

Background

Mr. Niu began his dairy career in 1978 by taking care of cows and washing milk bottles. He rose from these humble beginnings to become a board trustee of Yili Group, and served as Vice Chairman of Production. In 1999, Niu resigned from Yili, while proceeding to launch Mengniu the same year with limited access to market, factories, or sources of milk.

Lao Niu Foundation and Recognition

Following his resignation as CEO and Chairman of Mengniu Dairy in 2006, Mr. Niu has completely devoted himself to philanthropic endeavors. As of the end of 2014, the Lao Niu Foundation has cooperated with 129 domestic and international organizations, institutions, and individuals. It has launched 153 philanthropic projects in 29 Chinese provinces (including autonomous regions and municipalities) as well as in various regions in the US, Canada, France and Africa. Mr. Niu has received wide recognition both as an entrepreneur and philanthropist. CCTV honored him as the “China Economic

Person of the Year” and “China’s Most Influential Business Leader” five years in a row. The Chinese Ministry of Civil Affairs has twice awarded Mr. Niu the China Charity Award. Mr. Niu’s leadership in environmental protection was recognized by The Nature Conservancy, which presented him with their prestigious OakLeaf Award in 2014.

China Mengniu Diary

After two initial years of rapid growth, Morgan Stanley and Dinghui invested in Mengniu in 2002, giving Mengniu the ability to expand rapidly. Within the first seven years, Mengniu grew at an annual average rate of 158%. Niu grew Mengniu Dairy Company into a leading global milk supplier, and a top dairy producer in China. Mengniu products include, milk, yogurt, cheese, ice cream and milk powder.

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