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Miao Hongbing

Source: China Entrepreneur Club | Date: 16-05-31  

Chairman, White-collar Fashion Co., Ltd


Mr. Miao Hongbing founded ‘White Collar’ in 1994, with the aim of promoting cultural transmission and fashion innovation. As an artist and entrepreneur addicted to arts and details, Mr. Miao successfully created a new business model for Chinese fashion brands through the integration of instant value sharing chain that links global partners together, and the development of the quickest logistics service in China’s fashion industry.

As a leading fashion brand in China, ‘White Collar’ designs haute couture and focuses on retail market management. It has become a leading brand that defines the fashion trends in China.


Given his excellent business performance and managerial expertise, Mr. Miao has won many titles, including ‘The Most Successful Entrepreneur in China’s Fashion Industry’ and one of ‘China’s Top 10 Leaders in the Fashion Industry’. Mr. Miao holds a PhD in Business Administration from Guanghua School of Management at Peking University. He is also Master Supervisor at China’s Academy of Sciences.

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